Creative Strategy for Creative People ·
Creative Strategy for Creative People ·
Creative Strategy
for Creative People.
Creative analysis, organization, story and systems have always been my superpower (where it’s a blur to others, I can find focus).
I partner with entrepreneurs of all stripes to build - or rebuild- strong, efficient foundations for their businesses and brands. With an emphasis on clarifying creative expression, establishing intention and incorporating organization techniques, my innate abilities support renewed focus for artists and creatives, making room for fresh ideas and inspired growth.
My Services
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· Evaluate brand goals, standards
· Evaluate current platforms + usage
· Evaluate Design and Identity
· Clarify brand’s unique voice
· Uncover blind spots
· Create continuity and consistency
· Introduce and integrate new ideas
· Ideate through research and analytics
· Establish new and efficient workflows -
· Profile audit + optimization
· Keyword, hashtag + peer research
· Organic reach
· Engagement analytics
· Scheduling + automation
· Community management
· Copywriting assistance
· Content strategy planning -
· Streamline operations and create efficiencies by building process workflows and task management
· Align appropriate technologies with business goals (platform consolidation, migration, and/or decluttering)
· Asset / file decluttering + organization
· Create brand appropriate naming conventions
· Teach general organization maintenance techniques
About Corrinne
Hi!
I built a successful 16 year career in both the Chicago and Portland, OR, film industry as an editor and script supervisor, two roles that include system/story building, continuity and great attention to detail. My work spanned episodic television, national commercials, and narrative and documentary films
(including two months living in Rio de Janiero, Brazil, for the documentary film Believe the Beat). *
In 2016 I translated my expertise into brand strategy consultation, organization and photography. Prior to leaving Oregon in 2021, I was a returning brand strategy guest lecturer at the National University of Natural Medicine for the Masters of Science in Nutrition program.
IRL, I was raised in Michigan, went to film school in Chicago and grew to adulthood in Portland, Oregon. I’m a trained dancer, former skateboarder and community organizer, and an urban homesteader. Oh! And I’m very much obsessed with Japanese pens!
*Film + Media Clients: Patagonia, Vice Media, Nike, Adidas, Nintendo, Columbia Sportswear, UbiSoft, Danner, Old Spice, Walmart, Jeep, Portlandia, Grimm, Field Recordings, among others.
Praise
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"Corrinne, you are a joy to work with! Your brain is an amazing place of system creation and organization."
The Far Woods Creatve Studio / Bloomington, IN
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"You have a very experienced eye for art, business and marketing!"
Sonya Montenegro / Illustrator / Louisville, KY
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"This is mindfulness branding."
Stephen Higgins, SOM, LAc / Dragon Rises / Portland, OR
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"I am so excited about the checklist {you created} for me. It certainly feels good to have actionable items to work on."
Ellina, MScN / Portland, OR
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"Corrinne, the most important thing you've helped me learn is how to tidy and sort."
KLA / Tutor + Retired Educator / Doylestown, PA
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"My students love the new [system] we created!"
EM / Special Education Tutor / New Hope, PA